CASE STUDY

Driving Life-Saving Awareness through Hyper-Local Grassroots Marketing

THE CLIENT

Miles of Hope Breast Cancer Foundation

THE CHALLENGE

Miles of Hope wanted to expand its footprint in Orange County, NY, to boost localized brand awareness and urge residents to get life-saving mammograms. The goal was to build a multi-channel campaign that not only drove digital traffic to their critical “Free Screening” resource page but also fostered tangible B2B community partnerships.

OUR STRATEGY

Design a hyper-local, campaign blending traditional print media, high-traffic billboards and a grassroots business to business outreach.

Styling

THE IMPACT (By the Numbers)

Direct visits to the

Free Screenings page
skyrocketed by

138%,

proving that the call-to-action resonated deeply with the community.

Organic search traffic
grew by

43.8%,

indicating a massive increase in people specifically looking up “Miles of Hope” by name.

Active users rose by

12.1%

New Users increased by

12.8%

Engagement with the
Host Your Own Fundraiser/
Toolkits jumped

337%,

driven by optimized
landing pages and
targeted school outreach.

style

EXPLOSIVE SOCIAL MEDIA GROWTH

CONCLUSION

By marrying billboards and print advertising with direct B2B corporate outreach and digital content, we turned local awareness into measurable, life-saving community action.