CASE STUDY
Driving Historic Enrollment Growth through Omni-Channel Marketing
THE CLIENT
SUNY Orange
THE CHALLENGE
SUNY Orange needed to revitalize its enrollment, optimize its marketing resources, and create a unified brand presence. The goal was to build data-driven traditional and digital marketing strategies to guide institutional leadership, boost website traffic, improve student retention, and drive student admissions and registrations.
OUR STRATEGY
Implement a blend of traditional media, digital marketing, and CRM integration.
Styling
THE IMPACT (By the Numbers)
HISTORIC MILESTONE
Achieved an 11% increase in student registrations in Fall 2023, marking the largest enrollment growth in more than 30 years.
SUSTAINED MOMENTUM
Posted higher enrollment in 13 successive academic sessions, resulting in a 27.5% overall headcount surge
(+886 students).
ACADEMIC VOLUME
Sparked a 32.1% jump
in Full-Time Equivalent (FTE) measures, proving students are taking significantly more academic credits.
style
WINTER
SESSION
RECORD
Eclipsed 200 winter students for the first time in 8 years during the accelerated Winter session, registering
219 students (+17.1% gain).
SPRING
2026
SNAPSHOT
Welcomed 7.4% more students than the previous year (as of the third-week enrollment freeze date), following a 6.1% increase in Fall 2025.
style
CONCLUSION
By marrying traditional broadcast and print media with digital targeting, CRM data integration, and creative campaigns, we turned regional awareness into historic, record-setting institutional enrollment and retention.