CASE STUDY
23 Marketing is proud to have served as a trusted partner for HYTORC, the industry leader in bolting solutions, for more than five years. Our collaboration began with support-focused initiatives and has grown into an integral role within HYTORC’s marketing department, helping to stabilize and enhance their marketing operations while driving strategic growth.
During the COVID-19 pandemic, HYTORC faced significant challenges as the business world pivoted to virtual communication. Recognizing the need for innovative solutions, HYTORC turned to 23 Marketing to help bridge the gap. Through a hands-on approach, we not only supported their marketing operations but also identified opportunities to enhance their processes and products. This growth solidified 23 Marketing as a key player in HYTORC’s marketing efforts, both at their Mahwah, NJ headquarters and across international trade shows.
The 23 Marketing team operates as an embedded partner, serving as an extension of HYTORC’s internal team. With offices at the company’s Mahwah, NJ location, our team’s onsite presence helps ensure seamless collaboration and accessibility and enables 23 Marketing to deeply understand HYTORC’s processes and provide tailored strategies that align with their objectives.
One of the pivotal aspects of our partnership is our ability to interpret and leverage HYTORC’s data for informed decision-making. As Eric Junkers, HYTORC’s President, stated:
"The data-driven insights provided by 23 Marketing have been instrumental in shaping our marketing strategy. Their ability to utilize our data strategically has enhanced our processes and amplified our results."
Beyond day-to-day operations, 23 Marketing has played a leading role in HYTORC’s global marketing presence, from managing trade shows across the world to developing impactful campaigns that resonate with diverse audiences. Our team has also driven initiatives like the HYTORC Solutions Series, a monthly webinar that spotlights their products, services, and industry leadership.
HYTORC’s recognition of 23 Marketing’s expertise has transformed our partnership into a strategic alliance. By embedding us into their team, HYTORC has leveraged our capabilities to stabilize their marketing operations, enhance production processes, and achieve sustained growth. This trust underscores our unique value as not just a consulting partner, but an integral part of their team.
